FCoin Founder Mr. Zhang Jian Addressed the Most Controversial Questions about FCoin since its Launch.
(July 23, 2018) FCoin held an online media Q&A session on Monday with its founder, Mr. Zhang Jian replying the most controversial questions on FCoin, a digital asset trading platform that was launched barely two months ago but has already become the most talked about phenomenon in the industry.
These controversial topics include FCoin’s efforts in token-reforming, the general concept of token economy, the fluctuation of FCoin price and response to the recent negative comments and accusations made by Binance on FCoin. A complete Q&A could be found as below:
Q1: We have seen many new announcements issued by FCoin with lots of new concepts. Could you first elaborate on FCandy? Why do you start to return in FCandy instead of FT, what’s the strategy behind it? What do you think is the true value of FCandy and what is your expected price for it?
Answer1: Regarding FCandy, we mentioned before in our announcement that it is an assert pool in which all kinds of assets could be placed in. We actually have placed lots of FTs during the first round. What do we mean by “placing”, basically it’s equivalent to donation and what is its true value? I think it could benefit our entire community through our donation. It is clearly stated in our announcement that any digital assets could be placed in FCandy and FCandy will be issued according to a certain proportion, but to guarantee the real asset value of FCandy. However, the assets placed in FCandy pool no longer belong to those who place the assets but to the entire community which makes FCandy vitally different from the other asset pools or various products. We designed a lot of ways to give out FCandy to our community members. It doesn’t mean that we no longer return in FT, 100% transaction fee is still returned in FT, this is our set rule which will never be changed. Which are some of the situations where we will not return in FT? Anything but “Trans-fee mining” mechanism. Because all the other mechanism is simply activities. Like our referral programs, incentive programs and etc. These are community activities with the aim to motivate the communities and bring more benefits, so these are the responsibility that FCandy should assume. I do not need to elaborate on the value of FCandy. I encourage everyone to see the front page of FCandy in which the amount of assets are clearly indicated. In the future, a large number of project participators will place their assets into this pool. We will also initiate voting system and community members could vote on whether we should sell part of the assets and these sold asserts will belong to FCandy holders, similar to the concept as dividends. But this will be a plan in the far future, not to be realized recently. Regarding the price of FCandy, I cannot comment on this. Based on the asset pool, everyone can gauge its reasonable price range.
Q2: What’s the latest listing rules? Is the new FOne trading zone transferring the token-listing right to the certified organizations? What’s the FCoin’s standard in selecting a certified organization? What’s the difference in the responsibilities and rights of these certified organizations compared to the ones in the Stock market?
Answer 2: Some adjustments were made on the listing rules with the launch of FOne. What made us launch FOne? Actually, we have encountered some problems when doing GPM, i.e there is a long list of projects waiting to be listed which is far beyond the capacity of the platform itself. Most importantly, we encounter the problems of verifying its authenticity. Hence, in order to make the entire mechanism work better, the essence of FOne is to let FCoin certified organizations to screen quality projects. Every certified organization has its own zone that has the right to list tokens and set its own listing rules. We provide service and technical support to various certified organizations. This relationship will guarantee a healthy growth of FOne. As for the rights and responsibilities, these are vitally important as well. Since these trading zones are opened by certified organizations, they have the responsibility to guarantee the quality of its listing projects. FCoin retains the rights to review and verify the performance of these certified organizations and details will be released soon. We really hope that good projects could stand out from this innovative mechanism and this will help motivate the entire industry. Regarding the selection standards for the certified organizations, these are mainly the mainstream token fund in the industry. Easy to get in but difficult to get out. First of all, these organizations need to have certain reputation in the industry. We welcome them to join us as our certified organizations in the beginning but more strict standards will be launched later. In addition, we will also have control over the organization list and eliminate those who are not up to our standards. We will soon announce the list of our second batch of certified organizations. The entire crypto industry is not yet mature and it’s currently a mix of everything. We are trying to introduce step by step some mature models to break through the mess. We are on our way to a revolutionary future
Q3: Is FOne the trial zone of token-reforming for FCoin? What is the difference about listing rules and circulation mechanism between Main Board A & B? As a mature product or company, what are the necessary steps for token-reforming and what are the biggest difficulties and challenges during the process? Are there any successful cases on token-reforming before? To a mature community, the compliance and legitimacy of listing can be a sensitive topic, is this going to be a key obstacle for the improvement of token-reforming trial zone? How will you solve this problem? In your opinion, which industries will make progress first during Coin-reforming trial zone?
Answer 3: The answer to the first question is NO. It has clearly been stated in the announcement that token-reforming is not made by FOne. Token-reforming is in main Board C, right now we have main Board A & B; the mature blockchain projects are in main board A, and emerging projects in board B, while the token-reforming projects are in board C. FOne is the successor of the previous Innovation Zone on GPM with the aim to support startup projects. After the upgrading of the overall positioning, GPM will focus on supporting the long-term projects while the startup projects will move to FOne. FOne will transfer the listing power to certified organizations in order to attract more quality projects to get in in the early stage. As a matter of fact, token-reforming is not all that easy. We have just released an announcement on which a new project was applying to get listed on our main board C, of course there are many other projects doing so as well. We have to consider the project in a comprehensive manner, from the preparation, the qualification of the projects to the business model or the maturity of the business Situations(applications). There might be two ways for reforming, such as QOS, the one project that we have been observing and providing the technical support. It has applied to get listed on our main board C. QOS is a typical blockchain project with mature business applications and massive users, along with a solid preparation process. This kind of project is well prepared, that’s why it can enter the final verification and listing schedule stage very soon; as for some other projects, although they come from a mature company, they do not really understand the token economy, the listing process might take longer. In my opinion, we have to go through an important process to acknowledge the token economy, token and coin; Second, about how reforming can make a great influence, and connect its previous- designed products with business module, aligned them well and solve its previous conflicts of interest. That’s why reforming is quite difficult and challenging. To sum up I think there are two biggest difficulties for reform. First is the whole design of token economy model — it means completely different for different products or companies, even with different approaches , thus, quite challenging. Second is the overall interest arrangement. A mature product must face mature interest arrangement, including shareholder structure, existing resources and how to solve these problems. It requires of massive communication as well as knowledge and determinations to get all these problems solved. These two are the most difficulties we currently face. For the sensitive question about compliance, I think all innovations will face a certain kind of risk, the more subversive the innovation, the higher risk it may face, especially like token economy, as its target and core is to change the market relationships. It’s quite subversive and will meet lots of challenges never that have never been met before. Why people like to talk about the first person who eat the crab? If there is no challenges, people would just repeat doing things they have done like a hundred times before, but it’s not the case here. If you are willing to seize the opportunity of the new economy, you need to take risks and accept the challenges. I think it’s a trend for the future and it’s unstoppable. In addition, I don’t think it’s a key obstacle for a product or a company that are determined to explore in this direction. What I mentioned before are quite essential, firstly it has to be in the internet industry and financial industry, or the combination of these two, such as the finance technology. There are lots of opportunities within, so are in some other industries.
Q4: There are several institutions dabbling in Blockchain+Insurance model, however, this model has still not been widely applied. Therefore, will this new Insurance community FInsur just a publicity stunt? Is “Insurance is mining “ just some benefits to attract users, or is it a mutual insurance based on blockchain technology? How does this model work?
Answer 4: FInsur for sure is not publicity stunt. A lot of people doubted about FCoin when it first came out, is FCoin a publicity stunt? With the concept of “Trans-fee mining” being widely spread and recently became a trend, it is obvious that we are not a publicity stunt, otherwise it won’t show such a strong vitality. Therefore, the concept of “insurance is mining “is quite simple. I would like to repeat it again, it’s similar to FCoin essentially. What is the concept of “Trans-fee mining”? Clients and users of an exchange are the traders. As the core concept of token economy, I think the main targets of business service, is like the relationship between an exchange and its users, which is in opposite relationship. We hope that after the reforms by token economy, it can be an untied relationship, even for the sake of common interest. So let the traders be the shareholders of FCoin, that is the essence of “Trans-fee mining”. Likewise, let the insurance applicant become the shareholder of an insurance company, or at least make their interest consistent rather than conflicting (money-making vs money-losing), which is a long-term target for us, and also my initial intention. It’s hard to image vehicles on road without insurances. That’s why there is compulsory insurance like Compulsory Traffic Insurance and commercial insurance that we must pay. It also applies to ourown digital currencies & assets. Therefore, I don’t think FInsur is a publicity stunt, but will be a benchmark for innovation in this industry and bring in massive benefits.
Q5: How about the operation of stabilization funds launched by FCoin? Is this stabilization funds really effective on regulating the dramatic market fluctuation and keeping the price of FT stable?
Answer 5: We have just wrapped up a one-month life cycle of the Stabilization fund Phase I and it is already in the process of balancing, not running any more. I am not the one who has proposed the concept of stabilization fund. I have repeatedly said that for an emerging trading product or an emerging market, especially when it has great innovations, nobody knows how to price it correctly in the early stage. It will also suffer from all kinds of malicious attacks and various rumors under such a complicated market situation. Hence, the market fluctuations will be very dramatic in the short term. The stabilization fund was launched in this context. Can this fund really keep the market volatility stable? This mainly depends on the factors of market volatility and various other situations. The stabilization fund will certainly ease the dramatic fluctuations of the market. But will the price stop to fluctuate with the funds? Or will the price not rise and fall sharply? This is uncertain. Since the market price, especially short-term market behavior, is very complicated and thus very difficult to predict. So the fund can only ease the dramatic fluctuations. As some unstable factors are gradually eliminated, or as the platform matures, these unstable factors will be disappearing slowly. Say, there are huge trust issues in the earlier stages, however, as the platform continues to grow, these problems will be reduced accordingly. Now everyone feels that FCoin is a very reliable platform which has been working so hard to make the platform, the community and the whole ecosystem bigger. In this case, those difficulties that we encounter before won’t exist anymore. Our risk control in the early stage might not be that sharp, leading to the existence of some malicious short-selling and other hostile situations. With the gradual improvement and maturity of our backend monitoring system, I believe there will be less risks in this aspect. Therefore, the whole market will gradually become more healthy in the long run.
Q6: You mentioned that the explosive effect of FCoin is a victory for the “tokenomics.” Can you share with us your understanding of the “tokenomics”? What is its strong driving force? What distinguishes it from the traditional business model and incentive mechanism?
Answer 6: It is very hard for me to talk about my understanding of the tokenomics, since this topic is too big. But I can talk about some key points, such as what I just mentioned, “What is the strong driving force?” I just mentioned that the distinguished difference between the structure of the tokenomics design and the traditional business model and incentive mechanism is the reversal of the production relationship. How to reverse? As mentioned earlier, producers and consumers are a pair of relationships. The common form of the Internet is the relationship between the platform and its user. In fact, they are all similar. That is, the relationship between a service provider and a client, or the relationship between a product provider and a consumer. Under the traditional business model, this group of relationships must be antagonistic at the level of interests. Because the mission of a commercial organization is to make money. They earn money from consumers or users. Under the traditional business model, you buy any goods, or you consume any service, the only relationship between you and the service provider and the producer of the goods is that you pay him. Let us think about the reason why this commercial system can exist. It is because these users are paying so that the commercial system can exist. In other words, these consumers and users are the basis for the existence of this commercial system. But if this commercial system develops bigger, then it has nothing to do with the users which are the basis and premise of the existence of this commercial system. I think this is the problem of the traditional business model, and it will definitely face a big upgrade in the future. The big upgrade has started slowly now, and I think its solution is tokenomics. FCoin is such a practice of tokenomics. We found that as FCoin grows and matures, traders gradually become shareholders of FCoin. The trader not only becomes a user of the platform, but also contributes fees and transactions. At the same time, he can also get 100% return of the exchange’s “shares” FT. The returned FT can enjoy FCoin’s income distribution forever, and it is 80% of the income distribution. This is unimaginable in the traditional capital market. Let me give you an example. In the traditional capital market, basically everyone does not pay attention to dividends because they are so little. There are too many companies that don’t pay dividends all along the year. Everyone can check the dividends of the traditional market which are so little and nobody concerns about the dividends. The timeliness of dividends distribution is also executed poorly. As the price of crypto currency fluctuates dramatically, users do not feel the power of our model in the early stages. With the maturity of FCoin, they feel that our model of income distribution is extremely revolutionary. Firstly, its proportion of dividends distribution is so large. How about the traditional listed companies? They distribute neither revenues nor profits. It is possible that the companies might need to keep enough cash for development, so they do not distribute dividends. FCoin directly distribute income to users, the vast majority 80% of our revenues on a daily basis. This is an absolutely revolutionary concept in the traditional capital market. Because the entire concept of the so-called financial system and finance of the crypto industry has not yet been established, and it is still relatively chaotic, the crypto industry is still at a very early stage for the pricing and cognitions. The creation and power of FCoin and FT takes time to show, as I always say “let the bullets fly for a while.” The same is true for FInsur. I hope that in the future, various new models based on the creation of the tokenomics or the transformation of the original model will have the power to make our customers consistent with our interests . I have to say one more thing. I think that this power is actually much underestimated. Because once the production relationship changes, once the service provider and the client are in the same interests, the whole decision-making process, the starting point and mentality of decision-making, all community-based architecture and all future mechanism design and gameplay will change. I am appreciating this in a more in-depth sense now. Therefore, the future of the tokenomics will definitely show great vitality. It will have a huge impact on the original business model, commercial design and corporate system. This is my judgment on the future.
Q7: Many exchanges are allegedly using bots wash trading and their users are mostly zombie users who have no practical effect. Could you please tell us about how would FCoin gradually increase the number of real users so as to make the platform grow in a more healthy manner?
Answer 7: Time will prove everything. We are constantly upgrading and innovating. Everything we do is to make our various mechanism work in a more robust way. The number of FCoin users and daily transactions continue to grow and FCoin is definitely on the right track. Many people are still accusing us of hiring bots to do wash trading. As our platform matures, there is more Quantitative transaction going on which provides real benefits for our community members. If you pay attention to our recent changes on the platform, you could definitely feel it.
Q8: What has FCoin revolutionized the industry in terms of the rules, both the unspoken rules and the apparent rules?
Answer 8: First, I will talk about the unspoken rules. The biggest difference between FCoin and all the other exchanges is that when you open our front page, you could clearly see that almost all our data are transparent and as we continue to develop our products and enhance users experiences, the level of our transparency will only be elevated accordingly. This is something you cannot imagine in traditional industries. No company, in our times, would announce its revenue because they do not need to distribute their profits to their users. But we are different, we cannot fake our data. If you are a black box i.e a company that does not need to disclose data to the public, you actually have the opportunity to fake data. I’ve said many time before that it was ridiculous to accuse FCoin of bots wash trading. We simply cannot fake any data as otherwise we will not have enough funds to be distributed to our users. All our data is real and transparent which brings the first revolutionary change of rules in the industry. About the apparent rules. Many users said that FCoin still made a lot of money after they saw the platform had used all kinds of algorithms. But what I want to point out is that why not take a look at other exchanges that make huge amount of money but still give back nothing to its users? On our side, FCoin distribute 80% of daily revenues to its users and for quite a long period of time, even 100%. After the launch of FCandy, we spend a majority of platform’s daily revenue to buy back FTs which later on are distributed to its community members. I hope you can look further with FCoin. FT certainly has its market cap, but so long as you hold FTs even for just a day, you will be able to get your daily dividend from that day. That’s just the beginning of how FCoin is going to revolutionize this industry. Stay tuned!
Q9: Mr Zhang, you always say that the market will eventually see the value of FT, but the price of FT has been dropping drastically non-stop. Why is there a vast difference between what you see in the value of FT and what the market see it?
Answer 9: FCoin has just been launched for less than 2 months. It’s way too early to talk about the value of a new born thing. For instance, a lot of people asked me about Bitcoin many years ago, at a time when the price of Bitcoin kept dropping from 8,000 RMB to 900RMB. I told them that the value of Bitcoin needed to be evaluated in a 4-year full circle, not just for a few months. If you use a 4-year full circle to draw the candlestick of Bitcoin, what will you see? The short-term price is unpredictable and is being influenced by many factors in the short term, like the market supply, all kinds of different judgments, disapprovals of new things in the early days and even rumors, but in the long run, the price is surely determined by its value. I have some data in FCoin’s front page, our dynamic P/E ratio is 0.56 as of today. You can go to any A-share market to check their P/E ratio, especially those innovative internet companies or high tech companies and judge by yourself. As I mentioned earlier, we have upgraded our Incentive programs, it is now returned with FCandy instead of FT. Because FCandy is highly linked with any activities that benefit the entire community members. This will be our future principles. In the meantime, transaction fee is still returned 100% as in FT and this is some ething, I have reinforced many times, that we won’t change. Why? Because this is our basic model, everything that FCoin is based on which is to make traders as the shareholders of FCoin.
Q10: Mr. Zhang, my questions might come across as a bit of sharp. Two days ago, FCoin announced on its website that the price of FT has been fluctuating drastically and later on, some media reported that the price was being manipulated by a professional team called “Ghost in the Dark” and implied that it had something to do with Binance. Miss He Yi from Binance accused FCoin of paying for media to write negative articles about Binance. Do you have any comments on this? In addition, Mr. Zhao Chang Peng (CZ) from Binance remarked during a media Q&A session in Seoul that “FCoin won’t last long as it is constantly selling new tokens but the price of them keep on dropping.” Do you have anything to say to his remarks?
Answer 10: Your so called sharp questions are actually not sharp at all. First of all, we announced officially on our website that the price of FT encountered abnormal fluctuations because we had found malicious attack from a team that was deliberately short-selling FT and we have proof of it. That’s why some immediate action has been taken to limit the sales order in 3 trading pairs which effectively destroy the botting programming designed by that professional team. As for the media report, I do not want to comment on it, but they did report the same to us through their investigations. About CZ’s comments? Actions speak louder than words. Why does he keep on talking about me if I am not threatening him? This is weird, let the fact speak for itself.
Q11: FCoin has been launched for only 2 months but developed really rapidly with trading volumes topping the chart while it took Binance 3 months to become №1 with real trading volumes. FCoin is very strong with ecosystem, but users’ experience is really bad. No trading depth and the webpage get stuck all the time. The launched app version (still in beta) is even worse than a third-party app while it takes forever to launch an official version. My question is, as a digital trading platform, shouldn’t Trading experiences be respected and focused?
Answer 11: Your question is quite sharp. Trading, in many industries are indeed not well respected, but for FCoin, we have been trying our best to perfect it. There is a process for everything to grow in maturity. If it is something great, it is bound to be less mature in the early stage. More patience please and we welcome everyone to supervise and support us.
[More to the question] — My question of trading not being respected has another sense to it in terms of users’ experience. This should always be put in the priority but with FCoin, it is not the case. It seems that there are always be put in the priority but with FCoin, it is not the case. It seems that there are always things far more important than users’ experience but shouldn’t it be the core for any exchanges?
Answer 11: Apologies for my misunderstanding of part of your question. As for the priority, if you have to choose between platform’s security/stability and users’ experience, which one would you choose? We are still in the initial stage and have been developing really fast. Therefore, we have to contribute tremendously to the security and stability of the platform. The core of a mature exchange is not only about users’ experience. As we all know, we cannot really see an exchange model with the traditional capital market. When you are trading in stock exchanges, it’s the brokers that you see, not the exchanges. That’s why I think currently for us the main focus is still to improve our core strength and in the meantime, to perfect the trading experiences along the way.
submitted by Alan Booth is the CEO of one of Cryptopia, an exchange regarded as having one of the widest selection of tokens. Founded in 2014, Cryptopia is one of a handful of blockchain-focused companies in New Zealand.
The Cryptopia team is often tasked with researching hundreds of projects to determine their efficacy before any other major exchange has touched them. The exchange lists many projects in their early stages and post-ICO.
As an entrepreneur and business consultant for over 50 years, Alan Booth’s story is fairly atypical of that of many entrepreneurs in the cryptocurrency world. His perspective on the cryptocurrency is grounded in decades of business development experience, and he views the cryptocurrency exchange realm as one of the most exciting opportunities yet.
In the following interview, we dive into everything from cryptocurrency psychology, the coin listing process, and blockchain entrepreneurship.
How did you get introduced into the crypto world? That’s interesting. I was consulting for Cryptopia or consulting to assist them in their development path for several months when it became obvious that they needed some senior leadership to move them from where they are, which was basically a reactive technical focus to a more business global focus on how we develop their business model. We are very conscious of the fact that you need a higher level of thinking. You need a global perspective, particularly from New Zealand because there’s not a lot of us down here.
That probably predicates why we’re a global business grown out of such a small population. We’d known each other for a while, certainly six months or so, and when the opportunity came up, why wouldn’t I move from a very safe, comfortable, fun job that I had previously, which was the chief executive of an international flying school. Nothing really scary goes on there.
I am at the latter end of my working life, somewhat semi-retired and all my colleagues went, “You’re going to do what? Are you kidding?” Of course, the blood pressure went up and I said, “yeah, I’m going to have a go at this.”
So, it’s really about the opportunity when you’ve learned so much over 40 or 50 years of developing business models and floating companies and taking them to the world, which is primarily what I’ve done. To find something that’s new and a full of excitement and fear and trepidation and where is all this going? Then it’s an opportunity you can’t afford to pass up. So, it’s just the daredevil saying let’s go.
The risk and the general fervor for the industry have gotten a lot of people very excited. What are the top concerns for exchanges moving forward from your perspective? They are many fold and they are variable based on feedback from the community and somewhat driven by legislation, driven by corporate requirements. The FinTech world, we’ve got to look at that as well as the coin world. If we want to grow and deliver a product that the average consumer can consume, then we have to deliver all the things that they would typically expect. So, if you went into a retail store to buy a heater, you expect to have a warranty.
You expect to be safe, you expect to be treated well with clarity. And typically, the coin industry to date has not been very good at that because it’s been evolving and mostly evolving from a technical perspective with probably less weight put on the public consumption of the coin. It’s being technically driven as a technical product when you look at it. When you go to the exchange, some of them take a fair bit of thinking about before you can operate.
So, for us, the first thing is trust.
If people can’t trust your brand, and that means every part of it, you’re not going to succeed. So, we are very proactive here in New Zealand, talking to legislators, government agencies in and out of New Zealand. KYC, AML, CML, all of that stuff. We are drafting our own internal rules and then most cases they exceed the requirements of our banking partners. So, they look at us and they go, wow, you’re way ahead of where we thought it would be. So, developing a trust relationship with our consumers and business partners is vital.
The next thing is developing a stable and functional platform. I don’t just mean the coin exchange itself, but all of the underlying technology. Will we be up? Do we have latency? Are we speedy? Have we purchased the right partnership relationships for our equipment and how do we continue to be able to scale at will and not risk failing to deliver a result? That means helping people get an exchange done, their coins on and off. I suspect it’s the same as every other exchange.
Only thing is, down here, we have really focused on three things to move us very quickly forward. One is the public-facing components. That’s the help desk if you get stuck. We want to be able to respond very quickly. And like the other exchanges, we headed enormous influx in the early part of the year and that was debilitating. Nobody was ready for it. We employed teams of people to come in and train as support operators. We’ve since then spent a huge amount of money on a new ticketing system, which actually went live yesterday.
So, this morning when I come in, there’s smiley faces trying to get their head around it going, wow, this is amazing. So, we triage all the tickets on the inbound route now and puts it in a good space for our response team to reply as quickly as possible, I want. At the moment, we’re not there. Instead of being 40 or 50 hours and all these horrible delays, I want people to have a response from us immediately and I mean within seconds saying we’ve got your ticket. I can’t answer it right now, but we’re on you. Then, within hours, get back to those customers and fix their problem.
They don’t deserve to wait 24 hours or 48 hours. People are anxious. Ticketing, we’ve done something about it. Highly trained staff, we’re employing all the time. We’ve developed foreign offices to beat the time zone thing. We now have a support office in the UK that we have had for some time, actually. The next thing is just the stabilizing of our software and hardware.
When you start these things, the enthusiasm and the inexperience of the development team may not know what’s here to them and now we’ve bought in bigger, stronger, international teams. So, that’s great what you’ve got, but let’s do this. So, that’s the phase we’re on now. We’re spending all of our money. In fact, every penny that we generate in this business goes straight back into furthering and developing the products. Nobody’s racing home in Lamborghinis or flying their jets around. They’re just piling into it.
So, that’s how I am in terms of producing a high-quality product. It’s not a decision we just made. It’s always been there, but we are now articulating it internally, that we want to be in the top five of crypto exchanges and digital asset exchanges of some form within the next two years. In the top five, bar none, in every respect.
Would you say the number one component of being thought of as one of the top five would be trading volume? Is that the primary metric? I absolutely agree with you, but
you can’t have trading volume unless you provide the other things first, like security, safety, a good trading platform. If you want trading volume, I have to have a reason for you to trust me, which has to be if I have a failure, will my ticket, be answered? If you do those things, you will get trading volume. I don’t believe you look at it the other way and say, hey, let’s create trading volume because if that comes at you hard and sharp, how are you going to cope with it when something breaks?
It’s technology, things will break. It’s how you address things that go wrong that made you successful, not what you put in place to drive that business in. That will happen if you’re good. The word gets out saying this is a great exchange. They fixed my tickets, they’re fast, they’re responsive, it’s safe. That will create trading volume.
Trading volume for us is income and of course, we want it. We have actually slowed down on coin listings. We’ve slowed down on taking new customers and we’ve slowed down on developing relationships with partners simply to get our platform in better shape so that we can become the most reliable, trusted partner you can have. That will create trading volume, no doubt about it.
Although trading volume does bring in a sizable amount of revenue, there comes a point where it just becomes a vanity metric where people are using an exchange simply because there just aren’t any better alternatives out there.. So, if there is an exchange that can offer all the features that you’re talking about and a premium level of service, then the trading volume will trickle down. There’s no real loyalty for exchanges other than preferences. Absolutely. We wouldn’t ask for that. Why would you say to somebody, hey, you got to be loyal to us? That’s just silly. You will be loyal to us if I offer you a great experience. That means volume of coins, a huge range to trade through. Ease of trading. One click, two clicks. How about some trading tools just like you see in a modern foreign exchange opportunity? Some arbitrage tools, some tools for measurement, some nice desktop tools.
We want to introduce other things. It just means that you’ve got control over your own reporting and your own desktop environment. It can become a very powerful tool to use as long as we listen to the customers and say, hey guys, we can develop that. Give us a couple of months, let’s put it in front of you.
What is the coin listing process for you guys? What’s the process for someone who wants to get their coin listed on Cryptopia? We’re just reviewing that and we’re being very focused on changing the way we list coins and who we list. We’re very conscious to gain trust. We are actually your first port of call for particularly those people who don’t know much about coin, so they have to trust their exchange partner. Therefore, we have to make sure that if we list a coin, it’s a viable trusted, honest coin that’s going to give value.
Not just to us as an exchange but it’s not a scam coin. It’s not something just to raise money, pump and dump thing. We have coin listing teams who are very tough. I have introduced people as the CEO to my coin listing team and I can’t get it through them. I’ve said, but these are great guys and I have a great story and I met them in Vancouver and boy, they’ve convinced me.
My coin listing technical team does all the due diligence. Everything from GitHub, Facebook pages, normal stuff like that. If it doesn’t look like a viable product to us on many levels, then it doesn’t get listed. That’s the end of it.
If [the coin] gets past that, we do further due diligence. We’ll actually interview the company.
We’ll ask why do you want to list? Why do you want to list with Cryptopia? What’s your plan for the coin? What do you want us to tell customers because they’re going to be relying on us? So, we’d like to do more than just have a coin called 21 Million sitting on the exchange. How about if we had a link to that with some of the criteria we use to judge whether that was a good opportunity. Whether it was a good coin. We might have a 10-point plan and we might say, hey, this coin passed at 9.7. This coin is in, but it only got in at 2.4. Whereas the negative coins, the coins that have gotten negative plans, negative equity in our mindset, they just don’t get on the exchange.
We have a very large number of coins at the moment. We want to remain in that space, be the leader. That means that clearly, we’re not going to get it right all the time because we make mistakes and actually, so do the some of the honest and reliable coin generators. Their plans might not just happen, so they get the benefit of the doubt for a while.
As long as we see that they’re not doing something deliberately to disrupt the market or just to take money, then we’ll support them until they get their business model right. But we’re very focused on a coin listing to us is actually a business partnership. We’re not just going to throw coins up there.
I think 2018 is the year of reckoning, wherein 2017, pretty much anything got listed anywhere. It didn’t really matter how functional the coin was or whether it was legitimate or not. So, it’s really cool to see the trend in exchanges making a stance against that because if the ax falls, it doesn’t fall on the anonymous coin team that could be in Switzerland and Ethiopia. It’s falling on the CEOs and the exchange teams that are allowing access. People come to us and they say, hey, I haven’t got my money. You’re the exchange. I go, well actually, the coin that we listed, I’m afraid the wallet’s faulty or they didn’t do this, or they ran away. People don’t care. They’re relying on us. That’s why Cryptopia has to be a business partner with each and every user, not just a provider of some coin listings. That would be unethical.
Absolutely, and it’s good to hear. Speaking of regulations, how do you think that’s going to evolve for exchanges, especially being out of New Zealand? I welcome a regulatory intervention for many reasons. The primary one is that as soon as the regulators start imposing their will and taking notice, it means that it’s a genuine opportunity. They don’t waste their time on something that’s not going to affect global economies or our economy. For example, the New Zealand regulators, we’re working and we’re working with them because they recognize that somebody has got to work with them to tell them what’s going on.
The other side of the fence, that’s us. We have to work with them to say, you can’t do that because it won’t work in this environment.
So, working with regulators is critical, in my opinion, and we’re doing that very well. Regulation has to come.
It was just announced in New Zealand a few days ago that we’re going to start, this is unrelated to coins, collecting GST, which is our equivalent of your local taxes, on online purchases. So, typically anything up to $400 that you buy online from Amazon, for example, in New Zealand, you wouldn’t pay tax on and they’re changing that. They’re taking the same view with coins. So, the government is saying, how do we tax revenue? When do we tax revenue? What should it look like? How do we make it fair for you, the exchange and how do we make it fair and manageable by the consumers who may have to declare a capital gain if they’re going, for instance, as an equity or a property as pure speculative fun like betting? And if that’s the case, when should we do this? Should we backdate all that stuff?
Every country is going through this and some have jumped in and made decisions that they’ve had to backpedal on. They were a little bit hasty. In New Zealand, in particular, we have a great relationship with the regulators and all the powers that be, right down to the banks, and are all looking at the space saying, you know what? We don’t quite know what to do, but let’s start doing something and I welcome it.
And the more understanding and control we have on these things at this early stage these next few years, the neater and cleaner will be over the next few years. Just as banking has become very stabilized through regulations, so will this crypto business, whatever it ends up looking like.
New Zealand has its advantages because a smaller population could make building direct relationships with regulating authorities easier. Tim Draper, for example, is investing in Papua New Guinea to try and make this whole digital citizenship country. The Binance guys just moved over to Malta. The global landscape just opened up, and governments will have to start offering distinct advantages to attract companies that could hypothetically set up virtually anywhere. That’s great because that’s exactly what online trading is about. It’s online and it’s global. We have to join the global party, but we better start from a position of understanding and strength in our own environment. Make sure we have our own stuff together before we start yelling about what someone else should do.
Yeah, absolutely. Shifting gears a little bit, what do you think about decentralized exchanges and how they’re going to affect the whole exchange thing? The quick and easy answer to that is it will definitely affect the global exchange market. It will definitely affect FinTech because if people who are regular investors and that’s people with mom and pops with a few dollars, right up to institutional investors, if they can see a way of generating revenue and it’s safe, they’re going to move there. They’re not going to discard their other investment opportunities and they’re not going to discard regular exchange-traded equities or working on the stock exchange. But there’s a space here that we haven’t quite worked out who that’s going to work for or how, but the more we regulate, the more we make the tools visible.
The stronger we look to the market and the more professional we look. That doesn’t necessarily mean just wearing a suit into a meeting, but the more gravitas we have behind those discussions demonstrating that we’ve done on the work and that we’ve got smart people here and the technology’s good. We’re ready to come and meet and talk equitably to investors and traditional investment houses. Then there will be a way that they join up. There’s no doubt about it. I mean, it can’t be helped.
How about the lightning network and atomic swaps where you could pretty much exchange peer to peer. You could trade Litecoin for Ethereum directly in one single transaction without an exchange. Centralized exchanges have their benefits, like for example, there’s someone you can knock on their door and say where’d my money go? I need customer support. So, there are advantages there, but then the advantages of a decentralized exchange are just the efficiency. I’m wondering how is that viewed for the centralized exchange world? I don’t want people to take away my income opportunity. We’re building a business. We would argue, and I think it could be demonstrated to date until the blockchain comes up with some technical solutions. We’re building a trust environment and we are taking on, at considerable cost, the responsibility for providing the trust. First, it’s a coin that we like and here are the reasons. We’ve done the due diligence on your behalf. We allow the transactions to take place and here’s how we regulate, manage and deliver that transaction and manage the wallet relationships.
Cryptopia’s Coin Information display
That’s a role we take on. So, if you trade with a centralized exchange, you’ve got a whole lot of advantages that you don’t have by trading peer to peer. It’s fairly obvious what a peer to peer relationship looks like. If that’s on a personal level, that risk is much greater. If it’s on a more corporate structured level, I don’t know what that looks like yet, but I think we’ve got a long way to go before we could move from centralized exchanges to peer to peer simply because there’s going to have to be some regulation around it. How would the regulators engage in that space? Who are they engaging with? Every single person who wants to trade?
At the moment, they can deal with an exchange that has potentially 2,000,000 to 10,000,000 customers. That’s not easy for a regulator or a tax authority. So, there’s the regular regulatory component. That’s got to be there. Then there’s the trust management and then there are just a few more technical issues that I think have yet to evolve.
It all comes down to running a business. It takes money and capital to get all these users you want to get. If the technology works, that’s great, but onboarding users take resources. How do these projects plan on doing that? It’s just a missing component of every single white paper that tries to go after that who isn’t trying to build a centralized business to oversee it. I think philanthropy is wonderful and when people are talking about decentralization. It’s a great idea and it’s philanthropic and it would be wonderful if the world could work like that. But there’s never been a business model that has worked without generating revenue. There isn’t one. Everyone’s tried, but you can’t name one that doesn’t have to generate revenue at some point or another.
Even if that revenue is simply generated to make the action happen, the hardware, the software, the bandwidth, someone’s got to pay. So, if you’re decentralizing, how do you get paid? How do you police it? How do you manage it? Why not stick to a model that works? And it’s not just about centralized coin exchanges. It’s not just about front-end institutions. This is a model that’s worked since the first inhabitants of Earth swapped a bean for a stick or can I give you my dinosaur to cook while I bring you a giraffe? I don’t know, but you can’t have a society without an exchange happening of some value in exchange.
Even if I go to a coffee bar with you, here’s the simplest thing. I would say, hey, I’ll meet you for coffee, on me I might pay for the coffee, but guess what? We’ve sat down and exchanged information. I’ve gotten something out of it. How do you do stuff without exchanging value?
It’s push and pull between advancing technology and proving the model works but then what’s the incentive to run it and popularize it because you’ve got that whole chicken and egg problem. We need a bunch of users for this to work efficiently, but we’re not going to make any money doing it. Hopefully, we’ll see how things play out in the next couple of months or years or decades. I’m down for decades and a lot of failures. We’ll be there watching them saying we’ll help you if we can and hey, go and play guys, but come back here when it doesn’t work because we are going to be here.
What are your thoughts on Bitcoin dominance in general compared to all the other coins out in 2018? So, what does a cryptocurrency landscape look like if Bitcoin happens to fall down to, let’s say, 15\% or 10\% of the market? Does Bitcoin really dominate or is it just big? If you look at the exchanges and watch the traffic, can you see as much traffic taking place and as much interest in the CoinCash or 21 Million or Kenya or any of these things? They’re all there and people are trading them for various reasons. Mom and pops are going to be doing this to buy a new car.
Someone else purely looking as a store of wealth and other people are looking to dominate a market. So, I’m not sure that you could say Bitcoin dominates. It might be the largest store of wealth at the moment. Does it dominate people’s thinking? I’m not sure about that. If you’re a coin developer, it’s your coin that’s dominant in your mind and you’ll go after a particular vertical, even a geographic market. So, you have the potential to develop your store or your story within that business scope.
Why does Bitcoin dominate? Simply because it was seen as an opportunity? Is it dominated because the people who trade in Bitcoin put so much faith in it being a store of wealth or an opportunity for capital gain? But a lot of those people have run away. That’s why it’s not $20,000 at the moment. It’s just trading between 8,000 and 10,000 in there. So, it stabilized. So, what if it fell over? Some people will lose money.
It’s not going to change the blockchain, it’s not going to change our thinking about cryptocurrencies. It’s not going to change Cryptopia’s approach to the market. It might dominate in volume. I’m not sure it’s the dominant force supporting cryptocurrencies.
I see what you’re saying. It might just be a dominance of user acquisition because there’s a larger chance they heard of Bitcoin instead of Ethereum if they have heard of cryptocurrency at all. So, it’s like the gateway crypto. Take care that people aren’t saying Bitcoin just like a Hoover, the vacuum cleaner. Every vacuum cleaner for 20 years was called a Hoover. That was the dominant brand. Hey, I’m going to Hoover the floor. What they meant was I’m going to get my vacuum cleaner of which there are 80,000 different makes out there now and they’re going to vacuum the floor, but they just called it a Hoover. So, I trade in Bitcoin.
I’ll bet you someone who says, yeah, I trade Bitcoin, he’s only saying bitcoin because he knows or she knows that people understand that you’re referring to a cryptocurrency. If you say to someone I trade in Clearpoll or CoinMedic3, they have no clue what you’re talking about. They go what is that? Oh, it’s Bitcoin. Oh, I get it. If you went home to your mom and dad and they asked what are you doing? You’d say, oh yeah, I’m trading cryptocurrency. They’d go, oh? What’s what? You’d go, Bitcoin. They go, oh, that thing.
Bitcoin Cash is competing to be known as the Bitcoin for a reason. In the next four or five years, there are millions of people that haven’t even heard of crypto that would probably receive a lot of benefits from being onboarded into the cryptocurrency world. I’m not really sure how what they get onboarded to first matters immediately, but I know it plays a substantial role for a lot of people. It’s an initiator. It’s a keyword that attracts them to the space that we’re in. It’s simply because it’s got brand dominance in the public persona. If you say a Bitcoin, most people know you’re talking about that strange online thing that no one understands and there are a few other coins, but we don’t know what their name is. As soon as they hit an exchange, if they really want to try it, they’re going to look at the next one down and say oh, I didn’t know that existed. They’ll make their way right to the bottom of the 2,000 list.
So, I really don’t think we should worry too much about dominance or anything that’s measured in that way in the space because the variables that change our value perception on any of these products is a mystery to everyone. A rumor can cause change overnight and things like that have happened. Guess what? They also happen in traditional exchanges.
Go to the London stock exchange and you’ll see a piece in the paper tomorrow that prices rocketed or have fallen over the next day because the public is there. The public is there late, remember. If you see it in the news, it has already happened. That’s the same thing for this.
So, what are your favorite projects out right now? It has to be blockchain focused. I mean, coins seem to be a tool that are being used to raise capital, raise awareness, create hysteria over or some fun. Some of them, and I believe it’s very few of them, I wouldn’t like to statistically put a number on that, but I think it’s very, very few have actually got a basis of a typical good investment. Is company strong behind it? Do they have good ethics? Why are they doing this? What’s it for? Or is it just to raise money?
When they’ve got money they can go, oh, look how much money we’ve got. Let’s do something. That’s not the way to grow a business. Somebody has to have a good story that’s technically supported. It has to have social value these days. And that means is it good for mankind? Is it going to save the planet? Will it do something? Create manufacturing? Whatever it is.
Hey, I’m not a philanthropist. I’m not saying you’ve got to do something to save the planet. But the youth of today are much more conscious about anything we/they do is about social conscience and social values and responsibility. So, for me, any of those projects, whether they be blockchain based or coin based that do something more than just making money for a bunch of guys, so they can go buy a Lamborghini, gets more of a look and support from us than the others.
There are ways of going and creating wealth for yourself than preying on opportunities that exist simply because exchanges listed them. So, we’re very careful about that. So, I wouldn’t like to say at this stage, we have anyone in particular. We do have some businesses we’re looking at, but they all are very well rounded in terms of their sales pitch. It’s ethical, it’s got a good background.
They have strong management, a history. They’re well-funded already. They’re not just grabbing money to then decide what they’ll do with it.
Well said. The one point you made about how these projects need to be ethical and how that impacts those business models because again, you tap into to the same vein of projects that are looking to substantially change industries that had been stifled by inefficiencies or corruption. It stretches a long way. If you find a solution that bugs business and usually if it bugs a business, it bugs and effects people, consumers, in some way. That might just be, where it’s blockchain related, securities and tracking things to make this whole trust environment that we live in. The point is we say we can trust but we can’t trust.
Everything we do is about trust. We get lawyers to look after our trust issues and we shake hands and we still wonder whether it’s a deal. So, solving trust issues globally is probably one of the biggest benefits to mankind because once we solve the trust issue, you can then be positive or confident that something that you want to happen and agreed to happen is actually going to happen. If it doesn’t happen, it’s not just about the broken trust. It’s then about the finances involved before you got there.
That’s all gone. The future has all gone around that business model. So, trust management in blockchain and around coins and around exchanges, decentralized exchanges, is probably the biggest thing we have to deal with. Which takes me back to my core development program right now, which is developing a trustworthy exchange.
Make it clear, unambiguous. Make it reliable, deliver what we said we were going to do. What does a day in the life of Alan Booth look like? What do you do for fun when you’re not doing exchange type things? If there’s even time for fun. If you’re running an exchange, it’s 26 hours a day to run an exchange. If you can squeeze another hour in, you might find some fun. This is probably my last employment opportunity. I’m in my 60’s. I’ve spent 50 years being an entrepreneur and an arm waver. Wave your arms and see who’s taking notice and make something happen.
So, fun for me is actually the exploitation of a business opportunity. I go to bed hoping that I wake up in the night with an idea to scribble on the pad. I come to work a very early. I’m up at 5 am. I get here at 7 am if I can with the work already done. I don’t want to arrive at work and look at emails. If you’re looking at email and other stuff, it’s other people’s requests on your time. I’m going to arrive here being creative.
I want to arrive every day going, I’ve got nothing to do except be creative and compel all of my employees and partners to support that creativity and bring their own creativity to it. So, you couldn’t have more fun than that, could you? What else is there? Just to make stuff and see people get excited and give them the opportunity.
But when I’m outside of this, hey, I liked to fly light aircrafts. I ride fast motorbikes. I do guy stuff, and when I’m not doing guy stuff, I’m at home helping my wife in the garden. Just an ordinary guy. Most of my daylight waking hours is about being that global entrepreneur with regard to this huge global opportunity which is let’s change the world.
It’s like moving from coal to steam, steam to mechanization, mechanization to electronics, and now we move into the digital age and we’re in it. What a fantastic place to be.
So, how exactly do you do that? Do you just wake up earlier and just get everything done at 5:00 AM? There’s never enough time in the day. What it is, it’s being super critical about what’s actually important. If you open your email when you get to work, I will guarantee that you will sit there procrastinating and jump between emails. Most people don’t work from the top to the bottom or the bottom to the top. You’re a little bit selective, so already you failed to do what people expect you to. Email and inbound inquiry are other people’s expectations of how to use your time.
They’re imposing their requirements on you. So, you’ve already allowed yourself to be managed by outside rules. You’ve got to arrive at your office with nothing that interferes with the creative process of why am I at this office? Why did I come here? I came here to understand what we’ve got. So, that’s a constant job. To work with the clever people that you have employed. I have a major role in employment and myself.
Only employ smarter people than yourself, only. Because if you’re employing people that aren’t smarter than you, you’re going to have to tell them what to do and you don’t have time for that.
Now, employing people smarter than yourself, for me, that sets the bar quite low, that’s easy, so I get really good pickings. But, generally speaking, you need to employ the best people and get them going and then you’ll be so busy running around trying to keep up with him, not them keeping up with you, that you actually have no time for all that outside noise. You’ve got to impose on the world what you want, not the world imposing on you what they want. Turn it around.
Every time I have a conversation with somebody, it’s about what I want, in the nicest possible way. We will listen to inbounds but we already have a path to follow. If you start following other people’s paths, you’re not going to get where you want to go.
Here’s the thing. I’ve been a business mentor for probably 20 years.
Mentoring basically new CEOs. New CEOs, it’s the loneliest job in the world because it might be your first CEO job, so you can’t talk down because those people below you expect you to be the boss, so you can’t ask them. You can’t talk up because you’re the CEO. It’s no good asking the board, they’re looking down at you. You can’t talk sideways because they’re your competitors. So,
the first year or two as a new CEO is the loneliest place on the planet. So, what you have to do is be entirely focused on what you need to get done and that is by changing what you used to do before you became a CEO or a boss. What you used to do is respond to every bit of noise that came at you and it filled your day up until you went nutty.
Thank you! Cryptopia CEO Alan Booth on the Cryptocurrency Exchange Realm
CoinCentral's owners, writers, and/or guest post authors may or may not have a vested interest in any of the above projects and businesses. None of the content on CoinCentral is investment advice nor is it a replacement for advice from a certified financial planner.
Alex Moskov
Alex is the Editor-in-Chief of CoinCentral. Alex also advises blockchain startups, enterprise organizations, and ICOs on content strategy, marketing, and business development. He also regrets not buying more Bitcoin back in 2012, just like you.
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